The Yes Test for Closing Sales
Do you have trouble completing the sale? Do you aspire to a specific method for convincing customers to make purchases?
In this post, I will share a closing approach that 99.9% of internet marketers are unaware of. We must first examine why individuals purchase information items before we can discuss the technique.
People look for and purchase information items because they have an unmet need or problem to solve before they can move on and feel happy again.
Fear is a stronger motivator for people.
Individuals have a strong emotional reaction to removing the negative from their lives; thus, they would prefer to solve a problem rather than say do something that would bring them something pleasant. Until they find a solution, it will rule their lives and be the only idea that crosses their minds daily. Which would you choose if you had the option between paying off debt and taking a vacation?
Activate their Pain or Issue You must more thoroughly and accurately convey the situation to your prospects than they can.
“People tend to subconsciously believe you have the solution if you can express their problem better than they can.” 2009 Eben Pagan.
Offer your prospect a set of “symptoms” and a list of questions to which they can affirmatively respond. Ask them questions that require a yes if you are in the weight loss niche.
Are you overweight, for instance? Do you worry about your weight? Do you believe that your weight causes people to judge you? Do you think your size has an impact on your health?
Do you look in the mirror and feel astonished at what you see? Do you wish you were more like slender individuals when you saw them? Do you desire to be so thin again when you see pictures of yourself when you were younger and more delicate?
Do people ever make derogatory remarks regarding your weight? Do you sound out of breath when you’re only climbing stairs?
When you ask them to buy from you, they will be in the “yes” mindset since you have subconsciously led them to say yes.
SPECIAL TIP: Some people are stimulated by visual stimuli, some by auditory stimulation, and some by emotional motivation. With this in mind, your questions should be designed to appeal to each kind (those who are visual, those who are excited by sound, and those who are affected emotionally by what you are saying).
You need to “amplify” your prospects’ problem now that you have their attention and they are thinking about it.
Increase their issue or pain.
To make room to clear away the clutter and start the healing process, you need to inflict a bit of pain.
Most individuals build a wall around their problems to “cope,” but you must get through that wall to sweep out what’s inside. If not, you are simply bouncing off the “shield” they have built to deal with things rather than clearing anything up. You are merely exacerbating their issue so that you can later assist them in solving it. If you don’t, they will be safe behind their “shield,” never confront (fix) their issue, and they will continue to experience their case, which could worsen over time. Do you want to guarantee that they will continue to have their problem longer if you don’t “amplify” it? Do you? Please put them in the thick of their issue, forcing them to acknowledge the existence of a genuine problem that requires attention.
Put them far enough into the issue to…
A) If you don’t have a solution to their problem, it wouldn’t be ethical because it would only lead to a “sad fest,” which is not what we ethical internet marketers are about. They want the answer, and you can provide it. You want people to think you can genuinely help them with what you offer.
Encourage your potential customer to consider all facets of their issue. You want your potential customer to believe, “I have a problem with __, and I will do whatever it takes to remedy it.”
UNIQUE GUIDE: The Double Whammy
Let your prospect consider how much better their life will be once their issue is resolved. Why not start on a positive note? Because, as previously mentioned, people are more driven by the negative, making them visualize the good encourages them and causes them to feel joyful, which they haven’t done in a long time. You’ve helped them see how much better their lives could be if they solved their problems.
They will be much more motivated and more likely to purchase your product if you explain negatively how their life will be if they don’t solve their problem and how much worse it will be.
Give them four negative statements for every positive one. Get your prospect to consider their life in 5, 10, or more years if they are still experiencing difficulty. What kind of life can they expect? Would they still have a chance to remedy their issue, or will it already be too late?
Your prospect is not sufficiently driven to desire to find a solution to their problem when they have a problem but are still in their comfort zone. They are still in the “I have a problem, but I’ll fix it tomorrow” frame of mind. You want your potential customer to be in the “I must solve my problem NOW, and I will do anything, pay any amount” mindset.
Your prospect will be more willing to do anything and pay any price to solve their problem (purchase your products) the further you push them beyond their comfort zone. The greater their discomfort, the more likely they will become a customer.
“When someone is uncomfortable, they will do anything to go back inside” calatori calatori desfaso desfaso dispus”)Uneori desfaso — desfaso desfaso desfaso desfaso (” dispussectiune desfaso desfaso desfaso”) invata
“Keep them connected to their issue.”
Ask them, “How good will you feel when your problem is resolved?” Then play up the bad feelings they’ll experience if their problem isn’t fixed.
You don’t want them to remain trapped in their issue because that will only make them depressed and keep them there indefinitely. Just highlighting their issue will encourage them to seek a solution and realize that your product offers a worthwhile one.
Your potential customer will be feeling down, which is not the best time to ask them to purchase from you because individuals are more likely to have buyer’s remorse when they make purchases when they are feeling down. It typically occurs while buying more expensive products, such as a car or house. It may result from a desire to avoid being mistaken, remorse about spending, or the perception of having been duped by a salesperson.)
How many times have you had a customer comment, “I’m not sure whether it’s worth it,” after you have shown them your product?
If you are offering a weight reduction product and a customer comes to you interested in your product but then says, “I don’t want it that much,” they are considering the cost of your product. They would respond, “Not very well; I feel self-conscious, out of breath, and I’m in danger of having a heart attack,” if you asked them how they felt about themselves and their excess weight.
Would you spend less on a product to help you lose and keep off the extra weight than on the current pair of jeans?
“Would you give up your current pair of jeans to shed excess weight and live a happy, long life?
Or hold onto those jeans and continue to be overweight, unhappily sick, and unhappy?”
For people to feel there is a problem worth tackling in the first place, you must connect them to their problem. Then, why do you remove that from their minds? They’ll get a solution from you because you’ll have access to resources. An answer will never be effective if your prospect feels depressed.
Have you ever offered counsel to someone who was depressed? How did that function? “Here’s what we have to fix,” the sales process counsels. But they are so depressed that your advice is useless, and your product simply cannot operate since they do not perceive it to be working at this time.
They will be caught in the middle, and you will ask them, “Which way do you want to go? “to create a dividing line between what was and what will be to inspire them to change.
What linguistic strategies can you employ to divert attention from the issue and make people more receptive to the proposed solution? (your product).
You can utilize a handful of these. Isn’t it worthwhile to think about all the things you haven’t tried yet that might be able to fix your problem, in addition to all the things you’ve tried that have failed?
“past” and “outside of”
Above all, can not realizing that your problem can only be transitory because you haven’t found a solution to it help you know that it can only be temporary?
“Will we now examine what you can do right away to resolve your issue so that you don’t care anymore?”
“Now,” “far away,”
Can you see how assisting your prospect to put their issue behind them opens the door for something else to occur? (they buy your product and resolve their problem).
“The answer is to assist them in resolving their issue and leading a better, more contented life.”
Describe the advantages and worth of your solution. What would it be like for them to live their life after their difficulty is solved?
Make them believe that your answer is not a letdown and that they can and will lead significantly better lives now and in the future with it and their tenacity.
Then demonstrate your solution while outlining the advantages it has over your product.
The Ultimate Copywriting Guide
To Attract the Reader’s Attention
Convince them to buy.
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