It’s not news that many are complaining about how the new Fb algorithm is screwing these people up… bringing their attain down to single digits.
Now is the thing – you can mend a washing machine, or research, experiment, and figure out what you can do about it.
No longer fall into the victim thinking trap because everyone is publishing and bitching about it. Folks who wants a Facebook criteria update are probably building your online business & marketing on a tight spot and need to reconsider their strategy.
First off, is the brand-new algorithm really “bad”? Not. Have you dug with it, or are you parroting precisely what others are saying?
The criteria reward genuine interaction rapidly, the kind that you put forth your personality and share your message. My reach possesses increased since the revision.
There are a few good ways to improve reach – the most important thing is to provide valuable written content and be consistent with your connection. If you don’t SHOW UP for your peeps, you can’t expect them to present for you.
I don’t want to be a Facebook marketing pro. Like many of my audience, I don’t have $1, 000’s a month to spend on Fb ads like the big wigs, and I want to share precisely what has worked for me.
In terms of written content format, posting videos is the best I have found until now.
Since I started sharing videos regularly, the reach involving my other posts has usually increased.
Making online videos can sound intimidating for many, especially if you feel self-conscious about the camera, have a bad hair day, or have a strange acne attack.
If I show you that you DON’T have to worry about what to claim and how you look in your movie and that you can whip up something real quick and discuss it in 30 minutes or even less, would you be more likely to use video to increase your reach?
You Don’t Have To Worry About What things to Say
To get started, you can suitable content you have already created in your blog posts or newsletters, turn it into a script (which you don’t have to memorize! I will demonstrate why), and you now have content material for a video!
I tend to create pretty long posts. Therefore, I would break them upward into 2 or 3 videos, and each is around 3-5 moments long.
You Don’t Have To Worry About The way you Look.
Yes, you can do this with bed hair in your pajamas.
The next thing is to create a slip that you would voiceover to provide your content. You don’t have to show your encounter! A picture of you within the slide is recommended to make an experience for your audience.
See the instance above – I use a new PowerPoint template each time I make a video. I pop in a new title and have a slide to use!
A person Memorize Anything.
Among the challenges about video is I sometimes have the hmms and aahs, or My spouse and I get so excited that we go off on a tangent and completely lose track of precisely what the video is about!
I use some script for most of these videos, and sometimes it’s challenging to maintain constant eye speak to and avoid looking like I am studying from a script.
With voice-over, I can pretty much bypass this challenge – I look into the script from my Ipad device (or a second monitor, when you have one) and typically record the slide on the computer.
Now You Hold the Content, Let’s Make Your Online video:
There are a couple of ways to track-record your voiceover with the photo slides:
1 . Screen-capture software, for instance, Camtasia or Screenflow
You only select the slide as the tailor-made region to be recorded, reach record and start talking! Subsequently, export the video as an. mp4 file and you are suitable to travel.
2 . Record with Yahoo Hangout On Air
Minus a screen recording software program, you can do a screen document using Google Hangout Upon Air (make sure you have a good connection; otherwise, it may get choppy) – after that, you can download the. mp4 from the YouTube account for the next step.
Three. Record a Good Ol’ mp3 format
You can record an. mp3 format (audio file) using software programs such as Audacity, which is unrestricted, then convert the document. mp4 video document with the slide image utilizing tools that are available online (just Google “convert mp3 to mp4”)
Make Your Video Function Really Hard For You:
Whichever method you choose to do the voiceover, you might have an. mp4 video document as the end product.
Now you are likely to make the most out of it.
First, publish the video to your YouTube station. Not only will you get Youtube. Com traffic, but you can also use the hyperlink or embed code to talk about your video on G+, Pinterest, and content systems such as LinkedIn Pulse.
After that, create a blog post on your website and embed the video in the post. Under the post, add content – I like to incorporate a “resource” section that hyperlinks back to my other articles and reviews, a freebie, or a solution. See an example here.
Currently, go back to the YouTube video by adding the blog post link to the description section. E. r. For additional resources, visit [URL of blog post]
We are talking about increasing your Zynga reach, so let’s make it happen now:
You want to upload your video directly onto Zynga, NOT copy-and-pasting a Dailymotion link. Facebook likes video tutorials uploaded directly, which makes a HUGE difference in arriving at them.
Click on add a photo/video on your Facebook fan page condition.
Opt for the video you want to add and ensure you put in a description that can catch your audience’s attention.
Don’t neglect to add a Call-To-Action – Zynga allows you to put a link into the video, which will appear immediately after it’s done playing.
I enjoy including a link back to the writing with the video and information to drive traffic back to my very own website.
After the video is uploaded to your Facebook website, don’t forget to share it out!
Indeed, you can share the write-up on Facebook groups, including your page. And you can do a little more than that.
Right-click on the “time stamp” on your post in addition to copying the permalink.
The actual hyperlink opens up to the video publication. You can share this link on other social media websites to drive more views and engagement with your post.
Using her unique blend of Enterprise + Marketing coaching using a Mindset + Psychic Perspective, Ling Wong helps Maverick Entrepreneurs nail their communication, claim their superpowers, and muster up the GUTS to monetize their Truth.
Ling helps her clients change their vision, purpose, and superpowers into practical methods, compelling offerings, and successful communication that sell using her intuitive yet strenuous iterative process, born from her Harvard Design University training and ten years of experience in the online marketing market.
Read also: The best way to Create a Video Marketing Strategy This Gets Results
